A veteran of the music and film industries, Jordan Schur has garnered a reputation for creating and overseeing innovative and highly profitable ventures. Schur's first major success was Flip Records, a music label he created in 1994 that launched the careers of world-renowned artists such as Limp Bizkit and Staind. Under Schur's guidance, Flip Records went on to sell over 70M records, as the company became a legendary brand in music.
In 1999, Schur began his successful tenure as President of Geffen Records at Universal Music Group where he merged the original Geffen Records with MCA Records and DreamWorks Records. The newly expanded company went on to become the market share leader in the industry generating over 2B dollars in sales. Schur has worked with some of the world's most successful chart-topping artists ranging from Nirvana, Guns N’ Roses, Snoop Dogg, Mary J Blige, Rob Zombie, Ashlee Simpson, Sigur Ros, Common, The Roots, Sonic Youth, Blink 182, Enrique Iglesias, Beck, Nelly Furtado, and Counting Crows to name a few.

Schur left Geffen in 2006, and founded Suretone Records where artists such as The Cure, Weezer, Chris Cornell, Angels & Airwaves, and Shwayze all found great success. Schur drove several of his artists to #1 chart positions on iTunes and Soundscan, in the US and around the world.

In 2008, Schur founded Mimran Schur Pictures with David Mimran, a film production company. Their success includes the highly regarded ‘Stone’, starring Robert De Niro, Edward Norton, and Milla Jovovich, and the much-heralded ‘Warrior’ co-financed with Lionsgate, starring Tom Hardy, Joel Edgerton, and Nick Nolte who earned an Academy Award nomination for his role. They also financed and produced the critically acclaimed ‘Henry's Crime’, starring Keanu Reeves, James Caan, and Vera Farmiga, as well as produced and financed with Lionsgate, the youth based comedy ‘Rapture-Palooza’ starring Craig Robinson and Anna Kendrick. Mimran Schur Pictures continued to release notable films including Pawn Shop Chronicles, starring Paul Walker in one of his last films, Elijah Wood, Vincent D’Onofrio, Brendan Fraser, Matt Dillon and Norman Reedus. Jordan and David will produce Mimran Schur Pictures’ current slate of films including the upcoming Five Against A Bullet, a co-production with Columbia Pictures starring Jackie Chan, which will be produced with Lorenzo di Bonaventura; The Kid, Vincent D’Onofrio’s directorial debut starring Ethan Hawke, Dane DeHaan, Jake Schur, and Chris Pratt, which is currently in post-production; Creepers, written by Stephen Susco, based on the novel by David Morrell, Maybe Someday, helmed by Dean Sams of the band Lonestar, and Scott Thompson; and Sci-Fi thriller Nightmare 19.

In January of 2013, Schur merged with Carl Stubner, former CEO of Sanctuary Artist Management, to create Suretone Entertainment, an artist management company and record label.

Most recently, Suretone Records relaunched with new distribution partner, Warner Music Group’s A.D.A. The labels first releases will include ZZ Top, young and highly sought after urban artist Sayyi, and DED, the labels most recent signing whose first single is already in the top 10 sales in the USA.